By James Euchner, RTM Editor-in-Chief and VP, Global Innovation, Goodyear
“You can never be too rich or too thin.” —Wallis Simpson
Investment in R&D is critical for the long-term viability of industrial companies. But how much R&D is enough? It’s a question most CTOs face as they prepare budgets for another fiscal year. And there is no one good answer for it. Studies can be found to support any budget recommendation the CTO might choose to make.