How Much is Enough?

By James Euchner, RTM Editor-in-Chief and VP, Global Innovation, Goodyear

“You can never be too rich or too thin.” —Wallis Simpson

Investment in R&D is critical for the long-term viability of industrial companies. But how much R&D is enough? It’s a question most CTOs face as they prepare budgets for another fiscal year. And there is no one good answer for it. Studies can be found to support any budget recommendation the CTO might choose to make.

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Defining Your Supplier Relationships Matters

By Ed Bernstein, IRI President, and Greg Holden, Business Writer

Elements of business that were traditionally taken for granted are coming to play ever greater roles in how we innovate. The horizontal growth of companies today, reflective of the rise of globalization and increased resource constraints, is eroding traditional structures. This is probably most visible in supplier relationship management (SRM), the topic of one of IRI’s newest Research-on-Research (ROR) working group projects.

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