4 Reasons to Attend IRI’s 2017 Annual Meeting in Person

Conferences offer an opportunity to learn many things you otherwise wouldn’t learn. They do this simply by exposing you to ideas and people you might not otherwise interact with but which may share things in common with your line of work. Most conferences focus on a particular industry or specific trade within an industry. The Industrial Research Institute (IRI) is different. Where most associations or societies address the issues of a particular industry, IRI addresses the complex variety of issues associated with a job function that spans all industries: how to manage the research and development (R&D) function.

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Building a Culture of Innovation

By Jim Euchner, VP, Global Innovation, Goodyear, and RTM Editor-in-Chief

People will work long hours, climb over steep obstacles, and endure a lot of frustration to innovate if they believe they have a real chance to create something new. An organization can be said to have a culture of innovation when it supports those people and makes it possible for bold new things to happen with some regularity. Alas, in many organizations, it is almost impossible to be truly innovative. There are too many layers of organizational defense preventing it.

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