How to Get More (and Better) Crowdsource Competitions Participants

By Greg Holden, Business Writer & Social Media Manager, IRI

Let’s face it, the number of crowdsource competitions blooming into existence these days is staggering; almost too many to choose from. This is normal, of course, for any research practice that proves itself an effective method for solving problems quickly. But there’s a downside: with so many competitions to choose from, people who would normally participate in many competitions will, over time, become more selective. Why should they choose yours?

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