crowdsourcing

How to Get More (and Better) Crowdsource Competitions Participants

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By Greg Holden, Business Writer & Social Media Manager, IRI

Let’s face it, the number of crowdsource competitions blooming into existence these days is staggering; almost too many to choose from. This is normal, of course, for any research practice that proves itself an effective method for solving problems quickly. But there’s a downside: with so many competitions to choose from, people who would normally participate in many competitions will, over time, become more selective. Why should they choose yours?

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Defining Open Innovation

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By MaryAnne M. Gobble, Managing Editor, Research-Technology Management (RTM)

In the last installment of this column, I initiated a new series of topics aimed at defining the vocabulary of innovation management. The object is to look critically at the profession’s terms of art, exploring their origins and mapping their limitations, to provide new clarity, and in the process restore some of their power. By looking at the terminology at the heart of innovation management and exploring how it has emerged and evolved, perhaps we can also get a glimpse of where innovation is heading.

In the first entry in the series, we looked at the concept of disruptive innovation. This time, we’re examining another concept whose usage has become confused and, at times, diluted: open innovation (Read this column at RTM; follow RTM on Twitter @RTMJournal).

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