How Much is Enough?

By James Euchner, RTM Editor-in-Chief and VP, Global Innovation, Goodyear

“You can never be too rich or too thin.” —Wallis Simpson

Investment in R&D is critical for the long-term viability of industrial companies. But how much R&D is enough? It’s a question most CTOs face as they prepare budgets for another fiscal year. And there is no one good answer for it. Studies can be found to support any budget recommendation the CTO might choose to make.

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The enlightened organization

By Ed Bernstein, IRI President, and Greg Holden, Business Writer

In general, the seventeenth and eighteenth century period known as the Enlightenment is considered a time when a new methodology was being imposed onto governments and accepted by societies across Europe and the “New World.” The parts making up this methodology included the use of reason, skepticism, and the scientific method in order to challenge long-established practices stemming from traditions, superstitions and religions that stretched back into antiquity. However, enlightenment itself is not about merely changing the way one looks at the world, as the Age of Enlightenment philosophers set out to do, it is also about destruction. Enlightenment is the dismantling and discarding of old, deep-seated beliefs in exchange for new ideas which are better supported by the available evidence.

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