Failing Brilliantly

By Greg Holden, Business Writer & Social Media Manager, IRI

The mantra “fail fast, fail often” has almost become cliché in industry, yet it is a concept that innovation leaders still struggle to implement effectively at their firms. It is not hard to see why. Failure is difficult for everyone, even when they are told it’s no big deal. Tony Singarayar, Founding Partner of Analogy Partners, LLC, touched on this during a panel discussion at an IRI meeting when he spoke about the problems that can arise when innovation leaders get moved up from a research position to a management role. He said, “What’s the cost of failing? Even though the company says, ‘Oh, fail fast, fail often. No problem. You’re an investment not a failure.’ It feels like a failure when you fail… so how do we really make these people feel like investments and not failures?”

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An Innovation Career

By Jim Euchner, VP, Global Innovation, Goodyear; Editor-in-Chief, Research-Technology Management (RTM)

“If you’re in permanent beta in your career, twenty years of experience actually is twenty years of experience because each year will be marked by new, enriching challenges and opportunities.”

―Reid Hoffman, The Startup of You

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