By Ed Bernstein, IRI President, and Greg Holden, Business Writer
How one frames a question matters. Media pundits of all stripes can attest to this simple fact; the choice of words when framing your topic matters to how your message is received. Take, for example, the question of whether or not to pursue the implementation of sustainability best practices at your organization. How your organization’s leadership requests such an implementation matters to how it is received by those performing it.