By Greg Holden, Business Writer & Social Media Manager, IRI
How do you spark creativity at work? This is a question as old as business itself and a topic of extensive research that has yet to be answered conclusively. What has been turned up through decades of study, however, is at least a cursory rebuttal of several big myths about how to encourage workers to be more creative. In a nutshell, creativity cannot be forced, only coaxed out of its hiding place with proper incentives.