Are You Satisfied with Your Technology Alliances?

Steven A. Zoller
Steven A. Zoller

By Steven A. Zoller, project leader for two alliance projects at Procter & Gamble. This throwback article was first published in Research-Technology Management (RTM) in the March-April issue, 1999.

Strategic alliances have become commonplace in business, academia and government. Most people believe alliances are essential in today’s fast-paced, highly complex, and extremely competitive global business environment. However, are you really satisfied with the way your alliances operate and with their output?

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Innovation Engines

By Jim Euchner, RTM Editor-in-Chief and VP, Global Innovation, Goodyear

“Innovation distinguishes between a leader and a follower.”

—Steve Jobs

Successful growth companies are powered by effective innovation engines. Each of these has its own logic and its own sources of competitive advantage. P&G, for example, is well known for its Connect + Develop open innovation program. What makes the innovation model successful for P&G, however, is not just open innovation, but its fit with the overall profit engine of the corporation. Continue reading