Opportunity Finding

By Jim Euchner, Editor-in-Chief, Research-Technology Management Journal

The medium is the message.

                  – Marshall McLuhan

Marshall McLuhan theorized that every new technology (or medium) carries with it an implicit meaning, a set of implications that go beyond its direct, utilitarian purpose. The meaning of the technology plays out over time and shifts the ways that we think about and interact with the world. Thus, technology not only fills needs in today’s world, but also sows the seeds of new needs and desires.

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