(This article is a throwback that was originally published in 1990 by Robert G. Cooper in Research-Technology Management (RTM). This article was the winner of the 1991 Maurice Holland Award. For a more recent look at Dr. Cooper’s writings in RTM, check out Vol. 60, No. 1 #Happy60thRTM!)
By Robert G. Cooper
An accurate understanding of why new products succeed or fail is vital to improving new product performance: Continue reading
By Jim Euchner, VP, Global Innovation, Goodyear, and RTM Editor-in-Chief
This issue begins RTM’s 60th continuous year of publication. Originally called Research Management, it was founded as a journal by and for practitioners of research and development in order to share lessons learned and build best practices. The journal, renamed Research-Technology Management in the 1980s, has now served several generations of R&D and innovation leaders, and it will help executives and practitioners manage through many changes in the future.
