Where Do You Live?

By Jim Euchner, VP of Global Innovation, Goodyear Tire & Rubber Co., RTM Editor-in-Chief

Where do you live? By this, I mean where do you spend your time?

I realized recently that many of the people who coexist with me in my physical world actually live in different places. I spend much of my workday in web conferences. Many teams in my organization communicate among themselves using WhatsApp—they live chunks of their work lives in WhatsApp. I connect with my wife face to face or by phone. One of my sons doesn’t answer his phone; he only texts. Another lives his social life within his multiplayer online video games; the game space is where he connects with friends to get together in physical space.

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